In Flames – Alias

September 4, 2008


Video premiere on the new IN FLAMES video “Alias”
directed by Patric Ullaeus.

Taken from the MTV.com site:

For their second video from 2008’s A Sense of Purpose, In Flames reached out again to director Patric Ullaeus to help capture the group’s explosive live energy in a no-frills performance video. Read singer Anders Friden’s comments then click “more” to watch the clip.
From Anders.
Our aim with this video was to make a straight-up video with the feel/touch of our live shows to it! I think a lot of people who have seen us at the European festivals this summer will recognize themselves and maybe some of the people who will see us live this fall will recognize themselves from the video.
We have worked with Patric many times before on “Take This Life,” “My Sweet Shadow,” “The Quiet Place,” “A Touch Of Red,” and “System,” just to mention a few. Patric is the master of getting the best out of my ideas and visions that I get for new videos and he is also a good friend. Check out his other work here. www.revolver.se
The video was shot in an old TV studio where a lot of famous Swedish TV shows have been recorded, just outside Gothenburg. It was shot in one, looooong, day but, at the same time, a very smooth one. I got the idea for this video from our live shows. I said, “Take that concept and incorporate that feeling into it.” There is no real story or connection with the lyrics, just In Flames doing our thing! Like I said, I think a lot of people who has seen us live the past year will recognize themselves in the video and also the people who will see us live in November/December will get the feel from the video.
Not long to go until the North American tour now and we are really looking forward to coming back over there again, so see you soon and enjoy “Alias.”

Check out the MTV’s Headbangers blog!

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